In this episode we head to Groundswell – the UK’s biggest regenerative farming festival – to take a look at the growing interest among farmers in regenerative and agro-ecological practices. We ask questions like, what are the biggest motivators for making on-farm changes, how do family and peer-to-peer support come into play, and what might enable more farming businesses to take that first step towards a lower input, more nature based, more resilient system? We’ve got thoughts from farmers Clare Hill and Dan and Catherine Mercer, a round-up from rural podcaster Ben Eagle, and insights from a farmer poll, which we discuss with professor of sustainability Simon Willcock, of Rothamsted Research and Bangor University, who is also our AFN Network+ Champion researching producer behavioural change. As usual, the host is Jez Fredenburgh, our knowledge exchange fellow, based at the Tyndall Centre for Climate Change Research, at the University of East Anglia, and agri-food journalist.