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Behavioural Insights Team : Net Zero – principles for successful behaviour change initiatives

Achieving Net Zero requires significant behavioural change, including rapid and widespread adoption of new technologies, and a significant reduction in demand for some high-carbon activities such as flying and eating ruminant meat and dairy. To achieve such a transformation government will need to utilise all available policy levers and intervene at multiple levels.

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Behavioural Insights Team: A Menu for Change – Using behavioural science to promote sustainable diets around the world

This report makes the case for a global shift towards more sustainable and healthier diets. Using the latest and most well-evidenced behavioural science, it outlines 12 strategies for promoting sustainable diets. Each strategy offers a route through which governments, retailers, producers, restaurants, campaigners and consumers can help deliver a more sustainable food system.

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