Project lead: Shailesh Shrestha, Scotland’s Rural College

Project members: Steven Jacobs, Organic Farmers & Growers CIC (OF&G); Nicola Noble, National Sheep Association (NSA); Kerry Whiteside, Samworth Brothers; Albert Boaitey, Newcastle University; Tianchu Lu, University College London; Joy Okwuwa-Okonkwo, University of West England, Bristol; Tarek Soliman, Scotland’s Rural College

Project summary: To achieve the UK’s initiative of achieving net zero by 2045, many emission-reducing interventions have been identified in the UK agri-food sector. The success of these interventions depends on stakeholders’ uptake, which is in turn motivated by different incentives. However, the multi-segmented nature of food supply chains implies that the role of incentive schemes would differ for different stakeholders based on their location along the supply chain (upstream/downstream), perceptions, production system, etc.

This project will identify and analyse the motivation and incentives of UK livestock farmers and food processors. It aims to map these incentives within the UK livestock food supply chain to provide a better understanding of their role in the uptake of specific practices in the transition to net zero.