For too long, government has been told that people don’t want things to change: “Nobody wants a nanny state, businesses only make what people want to buy, most people just want cheap food”…and so on. But is it true? Or are these familiar tropes just lobbyist lines designed to undermine political will and confidence to lead change? The Food, Farming and Countryside Commission’s (FFCC) The Food Conversation set out to find out – over two years it hosted 12 assemblies with a diverse set of citizens from communities around the country. The overarching question was; “So, what do we really want from food?”.