Zainab is a Research Social Scientist at Rothamsted Research Net Zero and Resilient Farming Department. She is a trained agricultural economist with experience in applying behavioural approaches to designing and fostering mechanisms to incentivise adoption of net zero innovations. She is involved in interdisciplinary research engagement co-developing pathways to achieving net-zero with stakeholders across the UK agri-food systems. Zainab has over time engaged with the AFN Network+ as an ECR member and a scoping study project lead.
Rothamsted Research profile, ORCID, ResearchGate, Google Scholar
