Amy has spent most of her life working in and around farming: on farms, as trainee auctioneer and cattle breeder, and in agricultural public relations – including four years as head of communications at the dairy levy board. After time out working with international clients such as Toyota and Gillette, she returned to specialise in agricultural issues and crises management, with involvement in high profile stories such as the rise of ‘megafarms’ and antibiotic use in livestock. Amy has a PhD in public perceptions of farming from the University of Nottingham’s Vet School, and is looking forward to applying social science and behaviour change practice to the challenge of achieving net zero.