CEO | Biodscan Ltd
Measurement and benchmarking of biodiversity through insect trends and other data collection, aggregation and analytics
Background in data and large programmes - connections into academia, government policy and technology development
Professor of Consumer Behaviour and Food Security | Bournemouth University
Collaborative EU and UKRI projects. I currently hold, as coordinator, an EU Staff Exchange project around localised food supply transparency and will submit AHRC responsive mode application in March in a similar vane.
Dr Jeff Bray is a Consumer Behaviour researcher, thought leader and educator focused on the societal challenges of sustainable consumption both from an environmental perspective and a personal (health) perspective. He leads Bournemouth Universities Consumer Insights Research Theme. Jeff’s intellectual contribution is interdisciplinary and focuses on applications of consumer theory to a variety of contexts. Recent funded research and publications have examined consumer decision making with respect to food choice, and the health and sustainability impact that might be achieved through influencing these choices. This work has been funded by EU project FoodSMART (grant 643999) and British Council project Veg+ (grant 332207684). In 2022 Jeff won, as coordinator, EU project FoodMAPP (grant 101086115) working with a consortium across Europe developing short food supply chain solutions. Outside of the university he is active in promoting our societies young people. He serves as Governor of two large local schools. He is keen to supervise Doctoral students in the areas Consumer Behaviour, Food Choice and Ethical Consumption.
Veterinary epidemiologist and animal health consultant | Mujika Ltd
Interactions between livestock health, productivity and sustainability Innovation in animal health including digital tech and artificial intelligence
I began my career as a farm vet in UK and then specialised in veterinary epidemiology and preventive medicine here and overseas. Through this experience, I became an active proponent for One Health, including research concerned with zoonotic diseases and on surveillance systems, in the Animal & Plant Health Agency. I was fortunate to be a founding academic in the University of Surrey's School of Veterinary Medicine and I am privileged to have been appointed as Emeritus Professor of Veterinary Epidemiology. My interests in Surrey expanded into innovation in animal health as a co-founder of the veterinary Health Innovation Engine (vHive) in partnership with Zoetis, which had a particular focus on the use of Big Data, digital innovation and the application of Artificial Intelligence to gain new insights develop solutions to benefit animals, their owners and wider society. I continue to provide expertise as a consultant in animal health and innovation through my company, Mujika Ltd.
Professor | University of Exeter
Decision analysis and support
Ian J. Bateman OBE, US-NAS, FBA, FEAERE, FRSA, FRSB, is Professor of Environmental Economics and Co-Director of the Land, Environment, Economics and Policy Institute (LEEP; http://www.exeter.ac.uk/leep/) at the University of Exeter Business School, UK. He is the Principal Investigator and Director of the South West Partnership for Environment and Economic Prosperity (SWEEP; https://sweep.ac.uk/), bringing together businesses and policymakers in the region. Ian is also the Principal Investigator of the NetZeroPlus Programme (https://netzeroplus.ac.uk/) helping policymakers and businesses make decisions which store greenhouse gases and deliver other environmental and economic benefits. Ian was for six years the only economist on the Defra Science Advisory Council and was Head of Economics for the UK National Ecosystem Assessment (UK-NEA; http://uknea.unep-wcmc.org) and led the economics component of the second phase of the UK-NEA. Throughout its entire tenure Ian was a Member of the H.M. Treasury and UK Department for Environment, Food and Rural Affairs (Defra) Natural Capital Committee reporting to the Chancellor of the Exchequer and advising the Secretary of State for the Environment. He was also a Board Member of the UK Joint Nature Conservation Committee. Ian currently advises the First Minister of Scotland, is a member of the HM Treasury Green Book working groups and a member of the Environment Agency Environment Agency Long-Term Investment Scenarios Development Group (LTIS-DG). Ian has been Principle or Co-Investigator of over 75 major research grants worth in excess of £70million. Ian is also the Chief Editor of the leading journal Environmental and Resource Economics. His main research interests revolve around the issue of ensuring sustainable wellbeing through the integration of natural and social science knowledge. He has particular skills in the fields of quantitative analysis as well as the valuation of non-market benefits and costs. He has written over 170 peer-reviewed journal papers and a large number of book chapters and books which have been cited over 35,000 times with an h-index of 96 and i10-index of 260. Ian also holds professorships in Australia and New Zealand, and is a recipient of the Royal Society Wolfson Research Merit award. In 2013 Ian was awarded an OBE for services to environmental science and policy.
Founder | Carbon Calling CIC
Knowledge exchange
Director | Iqbal Cultural & Community Centre
Research & development | Chirrup Ltd
Monitoring on-farm biodiversity
From a hill sheep farming background, I originally trained as a vet and then moved into One Health, which is all about collaboration between different sectors to improve environmental health in order to achieve the sustainable development goals. I now work with Chirrup, monitoring trends in on-farm biodiversity and assisting the transition to more nature-friendly practices.
Head of Sustainability UK&I | SSP Group
Sharing learning on what works and what doesn't across different areas of ESG, as relevant to retail and hospitality.
I've worked in health and sustainability for nearly ten years, first in the world of customer data science and strategy, then at Tesco influencing customer behaviour. I now work at SSP, who run food outlets in airports and train stations, and lead on all aspects of sustainability for our UK&I operation.
PhD Student | University of Exeter
Applying agroforestry models and climate projections to analysis of net zero and agrifood policies
PhD Student modelling agroforestry for net zero and food security policy analysis. 5+ years experience in the application of data science to environment, climate and weather sciences.
Founder | No Fuss Meals for Busy Parents CIC - The Countryside Kitchen
We are creating an on-farm classroom called The Countryside Kitchen Classroom to offer field to fork education to a variety of age ranges / groups including school children, voluntary groups and corporate businesses. We will open in Summer 2025 and offer bespoke opportunities to hold workshops and training on farm.
Milly Fyfe is an award-winning farmer, community advocate, and passionate champion of sustainable living based in the Northamptonshire countryside. She runs a thriving farm in Yelvertoft, raising poultry, a kitchen garden and Gloucester Old Spot pigs whilst her husband oversees the suckler beef, sheep and arable crops. Founder of No Fuss Meals for Busy Parents CIC, Milly creates impactful educational initiatives, including The Countryside Kitchen, offering immersive field-to-fork workshops that inspire healthier, sustainable food choices. Recognised with accolades such as F Entrepreneur through Small Business Britain, numerous national leadership awards and the Rose of Northamptonshire for her community work, Milly blends lived experience as a working parent and chronic pain survivor with her dedication to community wellbeing, sustainability, and nurturing connections between food, farming, and health. A presenter on local radio with a dedicated food and farming show.
Director | Brink!
Building networks that can help understand alternative methods, projects, processes for value to citizens across themes of food, waste, energy, textiles and transport.
Gawain Morrison has over 25 years of experience as a creative lead, producer and strategist, across film, music, art, fashion and technology sectors. For 10 years as CEO of the experiential & data-driven technology company Sensum he lead on concept and delivery for multi-platform media production, events organising, app and platform development, algorithmic development, product prototyping and immersive entertainment. His specialism is to bring the near future into reality, to hack and push the boundaries of what is possible, and create unique, world-first experiences. His focus is on how to empower circular and sustainable change through cultural interactions.
Owner | Dairy Club
Improving the dairy sector
Most of my career has been involved with the dairy industry. I Worked in research for ADAS then was Technical Director at Kingshay. I specialise in building tools for data analytics for the dairy industry. My main program is Tracker a milk prediction and monitoring program that analyses the whole herd and the individuals within it. I have significant experience with data analysis and write my own computer code (maybe a bit of help from AI :) )
