Head of Public Affairs | Regenified
Transitions to regen agriculture
John Gregson grew up on a tenant farm in West Lancashire, an experience that shaped his lifelong commitment to the vital role smaller and family farms play in the food system and the transition to regenerative agriculture. Today, he serves as Head of Public Affairs and PR for Regenified, where he works to accelerate the adoption of regenerative practices across the farming and supply chains. Before joining Regenified, John spent 25 years at Waitrose in various senior agricultural roles, helping to develop and implement the retailer’s farming and sustainability strategy. He co-authored the supermarket’s farming for nature regen ag strategy. Earlier in his career, he worked as a journalist and commodity trader, gaining a broad perspective on the challenges and opportunities facing the sector. He is a graduate of the Royal Agricultural College MSc in agriculture and international rural development. John remains passionate about championing regenerative approaches that can secure a resilient, thriving future for farmers and the land.
