Leonie C. Peiffer

PhD Candidate | Erasmus University Rotterdam

My preferred location(s)

  • International

My background

  • Academia

My field of interest and expertise

  • Consumers and diets
  • Processing and manufacturing

I am interested in working with other members on

Sustainable food transitions, plant-based diets, animal welfare, consumer behavior, marketing, behavioral interventions, cognitive biases, nudging

About me

I am a second year PhD student at the Erasmus University Rotterdam (The Netherlands). I am working on the European Horizon project CUES - Consumers' Understanding of Eating Sustainably and focus my research specifically on plant-based diets. My first paper addresses consumer acceptance of plant-based fish and seafood alternatives. My second research investigates consumers' willingness to reduce dairy consumption and willingness to adopt plant-based dairy alternatives across 4 European countries - Germany, Spain, Hungary, and Finland. In the future I would be interested in conducting experiments with behavioral interventions/nudging of plant-based food alternatives.

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