My preferred location(s)
My background
My field of interest and expertise
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Biodiversity, ecology, conservation
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Consumers and diets
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Food security and trade
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Infrastructure and logistics
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Policy and economics
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Supply chains, retail and hospitality
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Systems thinking and modelling
I am interested in working with other members on
Collaborative EU and UKRI projects. I currently hold, as coordinator, an EU Staff Exchange project around localised food supply transparency and will submit AHRC responsive mode application in March in a similar vane.
About me
Dr Jeff Bray is a Consumer Behaviour researcher, thought leader and educator focused on the societal challenges of sustainable consumption both from an environmental perspective and a personal (health) perspective. He leads Bournemouth Universities Consumer Insights Research Theme.
Jeff’s intellectual contribution is interdisciplinary and focuses on applications of consumer theory to a variety of contexts. Recent funded research and publications have examined consumer decision making with respect to food choice, and the health and sustainability impact that might be achieved through influencing these choices. This work has been funded by EU project FoodSMART (grant 643999) and British Council project Veg+ (grant 332207684). In 2022 Jeff won, as coordinator, EU project FoodMAPP (grant 101086115) working with a consortium across Europe developing short food supply chain solutions.
Outside of the university he is active in promoting our societies young people. He serves as Governor of two large local schools. He is keen to supervise Doctoral students in the areas Consumer Behaviour, Food Choice and Ethical Consumption.