Joel Woolf

Rural Strategic Business Consultant and Freelance Solicitor | Joel Woolf Rural Consultancy

My preferred location(s)

  • East Midlands
  • East of England
  • London
  • West Midlands

My background

  • Industry

My field of interest and expertise

  • AI, robotics, machinery and data science
  • Biodiversity, ecology, conservation
  • Consumers and diets
  • Food security and trade
  • GHG measurement, accounting and markets
  • Land strategy and sequestration
  • Policy and economics
  • Power, inequality and just transition
  • Systems thinking and modelling

I am interested in working with other members on

Improving business structuring, planning and continuity particularly involving diverse enterprises, the circular economy and balancing the production of high quality food with repairing environmental damage.

About me

I grew up on a mixed arable and beef farm in Suffolk. Following a degree in Chemistry from the University of Bristol, I qualified as a lawyer and practiced as a solicitor between 2005 and 2023 advising farms, estates, institutions, charities and rural business owners on all aspects of their business and family affairs including family farm succession. I am also an accredited mediator and currently studying to become an arbitrator. I have a wealth of practical, professional and personal experience of all sorts of farms, estates and rural businesses and can quickly understand the challenges and opportunities to help your rural business grow and deliver for you.

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