Paul Frobisher

Director | Strategic Innovation Limited

My preferred location(s)

  • East Midlands
  • East of England
  • International
  • London
  • South West
  • Wales
  • West Midlands

My background

  • Academia
  • Government or policy
  • Industry
  • Other
  • Third sector

My field of interest and expertise

  • AI, robotics, machinery and data science
  • Consumers and diets
  • Crop production
  • Food security and trade
  • GHG measurement, accounting and markets
  • Infrastructure and logistics
  • Land strategy and sequestration
  • Livestock farming
  • Policy and economics
  • Power, inequality and just transition
  • Processing and manufacturing
  • Supply chains, retail and hospitality
  • Systems thinking and modelling
  • Waste, energy and circular systems

I am interested in working with other members on

We are embarking on an exciting Knowledge Transfer Partnership with the University of Nottingham and Innovate UK, where we hope to deliver data-driven insights for food system transformation through our Think Better World concept. Think Better World is an alliance uniting food stakeholders through Big Data analytics to drive transformational change towards a sustainable food production system. Using cutting edge narrative analytics, we can better understand consumer awareness and attitudes to food system topics, such as soil health, food waste and ultra-processing. We envision that democratising access to consumer insights can pave the way for WHOLE food system innovation to address, and answer key food system sustainability questions. In becoming a member of the AFN Network+ we hope to work directly with the Network, join important discussions, request feedback and data and find members to join our alliance.

About me

We are an innovation consultancy with a passion for sustainability. With a technical focus and a passion for sustainability, our expertise covers multiple sectors, with a particular emphasis on the food, beverage and FMCG industries. We believe these sectors offer the biggest potential to address the world’s most pressing problems of environmental degradation and poor nutrition, whilst delivering economic success. And for this we need innovation at every system’s level.

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