My preferred location(s)

• Yorkshire and the Humber

My background

• Academia

My field of interest and expertise

• Consumers and diets
• Policy and economics
• Waste, energy and circular systems

I am interested in working with other members on

reducing food waste, promoting food safety behaviours, and implementation of novel food technologies into the food system

About me

My research is on behavioural decision making with a special interest in designing risk (benefit) communications and behaviour change interventions for consumers and businesses in the areas of food waste, food safety, healthy eating, and novel food technologies. I have led and been involved in numerous externally- (both UK and international) and internally-funded research projects. Currently, I'm a Co-I in WP6 of the H3 project. I am also an expert member of the European Consumer Food Waste Forum and FAO Working Group on Leveraging Behavioural Science.